Resource-Based View

A theory of firm performance that explains competitive advantage by the possession and strategic deployment of internal resources and capabilities that are heterogeneously distributed across firms and imperfectly mobile between them.

A strategic‑management framework that explains a firm’s potential for sustained competitive advantage by reference to its internal resources and capabilities that are valuable, rare, inimitable and non‑substitutable (often abbreviated VRIN), as applied to fashion firms’ assets such as design capabilities, brand reputation, specialised production know‑how, and organisational routines.