Content Analysis

Systematic, replicable technique for identifying, coding and quantifying manifest and latent elements in textual, visual, or audio materials according to a predefined coding scheme so that patterns, frequencies, relationships, and thematic or rhetorical structures can be described and tested empirically; distinct from unstructured interpretive reading by its emphasis on explicit coding rules, unit

A systematic procedure for identifying, defining, and reliably coding textual or visual units so they can be counted or measured to analyse patterns, frequencies, associations, and trends across a corpus for comparative or inferential purposes.