 ##  [Share of Voice (SOV)](/share-voice-sov) 

  ##  [Share of Voice (SOV)](https://information.quantumdictionary.io/share-voice-sov-0) 

  
 [![Information & Communication Dictionary](/sites/default/files/styles/large/public/2026-01/Information%20%26%20Communication.png.webp?itok=g4emS-T7)](/topic-specific-dictionaries/information-communication)


**Information &amp; Communication Dictionary**

 
Definition

The percentage of total media coverage, mentions, or impressions within a defined market, topic, channel, and time window that is attributable to a specific publisher, brand, or entity; it is a relative visibility metric dependent on the chosen universe and measurement method.