##  [View-Through Rate](/index.php/view-through-rate) 

  ##  [View-Through Rate](https://information.quantumdictionary.io/view-through-rate-0) 

  

 [![Information & Communication Dictionary](/sites/default/files/styles/large/public/2026-01/Information%20%26%20Communication.png.webp?itok=g4emS-T7)](/index.php/topic-specific-dictionaries/information-communication)



**Information & Communication Dictionary**

 







 

 

 

 



 

 

 

 

Definition

The proportion of ad impressions (or content impressions) after which a tracked conversion or target action occurs within a specified attribution window without an intervening immediate click on the original impression; calculated as the number of conversions attributed to an impression divided by the number of measured impressions, typically expressed as a percentage.