##  [Payola](/index.php/payola) 

  ##  [Payola](https://information.quantumdictionary.io/payola-0) 

  

 [![Information & Communication Dictionary](/sites/default/files/styles/large/public/2026-01/Information%20%26%20Communication.png.webp?itok=g4emS-T7)](/index.php/topic-specific-dictionaries/information-communication)



**Information & Communication Dictionary**

 







 

 

 

 



 

 

 

 

Definition

The practice of providing undisclosed payments, gifts, or other inducements to content gatekeepers (broadcasters, DJs, playlist curators, editors) to secure favorable coverage, airplay, or placement that would not be granted on the same terms absent the inducement; its defining features are quid pro quo placement and lack of transparent sponsorship.