##  [Engagement Rate](/index.php/engagement-rate) 

  ##  [Engagement Rate](https://information.quantumdictionary.io/engagement-rate-0) 

  

 [![Information & Communication Dictionary](/sites/default/files/styles/large/public/2026-01/Information%20%26%20Communication.png.webp?itok=g4emS-T7)](/index.php/topic-specific-dictionaries/information-communication)



**Information & Communication Dictionary**

 







 

 

 

 



 

 

 

 

Definition

A normalized measure of audience interactions (for example likes, comments, shares, clicks) with a piece of content relative to a chosen exposure denominator (commonly impressions, reach, or follower count), typically expressed as (interactions ÷ denominator) × 100; the exact interaction set and denominator must be specified.