##  [Average Daily Rate (ADR)](/index.php/average-daily-rate-adr) 

  ##  [Average Daily Rate (ADR)](https://commerce.quantumdictionary.io/average-daily-rate-adr-0) 

  

 [![Commerce, Trade & Industry Dictionary](/sites/default/files/styles/large/public/2026-01/Commerce%2C%20Trade%20%26%20Industry.png.webp?itok=nh8jKPLm)](/index.php/topic-specific-dictionaries/commerce-trade-industry)



**Commerce, Trade & Industry Dictionary**

 







 

 

 

 



 

 

 

 

Definition

Average rental income earned per paid occupied room over a specified period, calculated as total room revenue divided by number of rooms sold (paid occupied rooms). It measures the realized room rate for occupied nights and does not by itself reflect occupancy, costs, or revenue from non-room sources.