##  [Audience Segmentation](/index.php/audience-segmentation) 

  ##  [Audience Segmentation](https://information.quantumdictionary.io/audience-segmentation-0) 

  

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**Information & Communication Dictionary**

 







 

 

 

 



 

 

 

 

Definition

The process of dividing an outlet’s audience into discrete groups (segments) using observable attributes—such as demographics, behavior, interests, acquisition source or engagement patterns—with the goal of enabling targeted content, measurement, monetization, or product decisions; segments are defined by chosen criteria, data sources, and models and carry varying statistical confidence.