##  [Audience Research Unit](/index.php/audience-research-unit) 

  ##  [Audience Research Unit](https://information.quantumdictionary.io/audience-research-unit-0) 

  

 [![Information & Communication Dictionary](/sites/default/files/styles/large/public/2026-01/Information%20%26%20Communication.png.webp?itok=g4emS-T7)](/index.php/topic-specific-dictionaries/information-communication)



**Information & Communication Dictionary**

 







 

 

 

 



 

 

 

 

Definition

An organizational unit within a media or journalism institution that systematically designs, conducts, and interprets quantitative and qualitative studies (surveys, focus groups, analytics, audience segmentation) to characterize audience demographics, behaviors, preferences, media consumption patterns, and responses to content for the purpose of informing editorial, distribution, evaluation, or co