##  [A/B Testing](/index.php/ab-testing) 

  ##  [A/B Testing](https://econbiz.quantumdictionary.io/ab-testing-0) 

  

 [![Economics & Business Dictionary](/sites/default/files/styles/large/public/2026-01/Economics%20%26%20Business.png.webp?itok=vhJhN5nM)](/index.php/topic-specific-dictionaries/social-sciences/economics-business)

- Social Sciences -

**Economics & Business Dictionary**

 







 

 

 

 



 

 

 

 

Definition

An analytics concept defining statistical methods used to estimate relationships, evaluate interventions, and generate forecasts. It specifies data requirements, estimation procedures, and uncertainty measures used to support decision-making. It does not prove causation without an appropriate identification strategy, data quality checks, and sensitivity analysis.



 

 

 

 

 





 

 



 ##  [A/B Testing](https://information.quantumdictionary.io/ab-testing-1) 

  

 [![Information & Communication Dictionary](/sites/default/files/styles/large/public/2026-01/Information%20%26%20Communication.png.webp?itok=g4emS-T7)](/index.php/topic-specific-dictionaries/information-communication)



**Information & Communication Dictionary**

 







 

 

 

 



 

 

 

 

Definition

A randomized controlled experiment that compares exactly two variants (A and B) of an interface, message, feature, or service by allocating comparable units (users, sessions, or subjects) to each variant and measuring predefined outcome metrics to estimate the causal effect of the variant on those metrics.