A corporate finance concept defining how investment decisions and funding choices are evaluated using cash flows and required returns. It governs capital allocation, financing structure, and evaluation of projects or transactions under explicit assumptions about risk and timing. It does not ensure value creation without realistic forecasts, appropriate discounting, and sensitivity analysis on key drivers. It supports careful allocation of capital by translating expected performance into decision metrics that can be evaluated consistently. The concept is generally stable, though market conditions and modeling practices evolve over time.