A finance concept defining methods and measures used to price assets, evaluate investments, and manage risk. It specifies cash-flow timing, discounting, risk premia, and exposure metrics used in decision-making and reporting. It does not ensure profitability and depends on input quality, model assumptions, and market conditions for reliable use. It supports capital allocation and risk controls by translating uncertainty and time into consistent decision metrics. The concept is generally stable, though market practice and modeling techniques evolve over time.