##  [Brand Journalism](/brand-journalism) 

  ##  [Brand Journalism](https://information.quantumdictionary.io/brand-journalism-0) 

  

 [![Information & Communication Dictionary](/sites/default/files/styles/large/public/2026-01/Information%20%26%20Communication.png.webp?itok=g4emS-T7)](/topic-specific-dictionaries/information-communication)



**Information & Communication Dictionary**

 







 

 

 

 



 

 

 

 

Definition

Organizational production of narrative content that employs journalistic methods (reporting, narrative structure, editorial standards) and forms to engage audiences, while remaining under the control or sponsorship of a brand or corporation and serving organizational objectives.